Display card holder



Oct. 28, 1969 D. M. M CAFF'REZY DISPLAY CARD HOLDER Filed Aug. '7. 1967 m Mm TR E mw m Van O mC M w C M u L MM 0 I M i w .8 F M United States Patent 3,474,555 DISPLAY CARD HOLDER Donald M. McCafirey, 1166 Short St., Clermont, Fla. 32711 Filed Aug. 7, 1967, Ser. No. 658,692 Int. Cl. G09f 3/08, 3/14, 3/16 US. C]. 4011 2 Claims ABSTRACT OF THE DISCLOSURE This invention relates to a device for holding display cards such as are employed in stores, restaurants, and the like for advertising purposes.

The principal object of my invention is to provide a device of the character designated which shall be simple of design, economical of manufacture and one which shall embody means for readily opening and closing the card gripping portion thereof.

A more specific object of my invention is to provide a display card holding device which shall include a card gripping portion comprised of a coil of parallel loops of resilient wire disposed side by side to grip a card placed between the loops; and in accordance with my invention the terminal portion of one of the loops is bent outwardly, whereby when the said terminal portion is moved toward the other loop the loops of the coil open on the opposite side from the terminal portion to permit the insertion or removal of a card therebetween.

A device embodying features of my invention is illustrated in the accompanying drawing, forming a part of this application, in which FIG. 1 is a perspective view showing one form of my invention;

FIG. 2 is a detail view of the coil, partly in section, separate from the base, and showing the manner in which the loops are separated for the insertion and withdrawal of a card;

FIGS. 3 and 4 are elevational views, partly in section, showing modified forms of my invention.

Referring to the drawing for a better understanding of my invention, I show in FIG. 1 a coil comprised of two loops 11 and 12 of resilient wire. The coil 10 is supported by a base 13 which, as shown, is an integral part of the coil. The loops 11 and 12 lie side by side so as to grip between them a display card 14 indicated in dotted lines.

In order to provide for the easy insertion and withdrawal of the display card 14, I bend the terminal portion of the loop 16 of the loop 12 outwardly of the loop with the point 17 of the outward bend bearing snugly against the loop 11. As will be seen from FIG. 2, when the terminal portion 16 is pressed toward the loop 11, as by squeezing the terminal portion and loop between finger and thumb, the upper portions of the loops 11 and 12 are opened, permitting the easy insertion or withdrawal of a card from between the loops.

The base of the device may be close to the coil 10, as shown in FIG. 1, or it may be widely separated therefrom.

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As shown in the drawing, the base is below the coil 10, but it will be obvious that it may be placed in any convenient location. In FIG. 3, I show the coil 10a with a stand portion 18 of the wire forming the coil extending downward to a base 19. The base 19 may be of any suitable design and provided, if desired, with ornamentation. The coil 10a is formed of loops 11a and 12a lying snugly side by side as in FIG. 1. In this modification a terminal portion 21 is provided for the loop 12a which is bent outwardly of the coil and downwardly alongside the stand portion 18. The point of the bend 21 is at 22 where it bears against loop 11a. It will be seen that when the terminal portion 21 is pressed toward the stand portion 18 the upper portions of the loops 11a and 12a, as shown, will separate to permit the insertion or withdrawal of a card therebetween.

In FIG. 4, I shown a still further modification of my invention. In accordance with this modification, the coil 10b is formed by loops 11b and 12b which lie side by side. The coil is supported by the stand portion 18 from the loop 11b. The loop 12b is provided with a terminal portion 23 bent outwardly at 24 at approximately to the coil. It will be seen that when the terminal portion 23 is caused to move downwardly, the upper portions of the loops 11b and 12b, as shown, will separate sufiiciently for the insertion or withdrawal of a display card therebetween.

From the foregoing it will be apparent that I have devised a display card holder which is simple of design and economical of manufacture by means of which display cards may be mounted or removed therefrom readily and quickly without damage to the cards. It will be apparent that widely different embodiments of this invention may be made without departing from the spirit thereof.

What I claim is:

1. In a display card holder,

(a) a base,

(b) a resilient wire holder supported by the base and comprising at least two loops of wire lying snugly side by side,

(c) a terminal portion for one of the loops bent outwardly therefrom at a point spaced from the end of said terminal portion with the point of the bend bearing against the other loop and defining a fulcrum about which said terminal portion is pressed toward said other loop to separate opposite portions of the two loops.

2. A display card holder as defined in claim 1, in which there is provided a stand portion for the coil extending outwardly from the base and in which the outer end of the outwardly bent terminal portion is bent to lie substantially parallel to and spaced from the stand portion to provide greater leverage for separating the coils.

References Cited UNITED STATES PATENTS 879,493 2/ 1908 Robinson. 1,756,885 4/1930 Schafer 40-11 X 1,854,740 4/ 1932 Hoag. 1,933,474 10/ 1933 Ekedahl.

FOREIGN PATENTS 9,918 4/ 1910 Great Britain.

EUGENE R. CAPOZIO, Primary Examiner WENCESLAO I. CONTRERAS, Assistant Examiner 

